Jamdani
Handwoven on the looms of Sonargaon, jamdani is a supplementary-weft muslin once reserved for royalty. Each motif is added by hand, thread by thread, with no machine able to replicate its discontinuous weave.
ALISHA NOOR
Our Story
Woven in Bangladesh, for the world
Alisha Noor is a heritage house keeping the looms of Bengal alive — translating jamdani, muslin and kantha into clothes made to be lived in.
Where it began
A legacy carried thread by thread
Alisha Noor was born from a simple conviction — that the finest cloth in the world is woven in the villages of Bangladesh, and that the hands behind it deserve to prosper. We began in 2014 with one jamdani weaver in Sonargaon and a small stall in Dhaka.
Today we work with thousands of weavers, embroiderers, dyers and block-print artisans across the country. We design with them, not merely for them — honouring the techniques their families have protected for generations while shaping pieces that feel entirely of this moment.
Every Alisha Noor garment carries that lineage: the slub of handspun cotton, the breath of muslin, the quiet rhythm of a kantha stitch. This is heritage you can wear on an ordinary Tuesday.
2,400+
Artisan partners
38
Craft villages
12
Years of weaving
100%
Made in Bangladesh
The crafts we keep
Three traditions, one house
Muslin
Dhaka muslin was once the most coveted cloth on earth — so fine a full sari could pass through a ring. We work with revivalist weavers to bring its impossible lightness back to a new generation.
Kantha
A running stitch born in rural Bengal, kantha turns layered cloth into quilted storytelling. Our embroidery circles in Rajshahi and Jashore stitch motifs passed down from mother to daughter.
Our journey
A decade at the loom
2014
First loom
Alisha Noor begins with a single jamdani weaver in Sonargaon and a stall in Dhaka.
2017
The artisan collective
We formalise fair-wage partnerships with embroidery circles across Rajshahi and Jashore.
2020
Muslin revival
We join the effort to bring back fine Dhaka muslin, sponsoring revivalist weavers.
2024
Online & nationwide
Flagship stores in Dhaka and Chattogram, plus delivery to every district of Bangladesh.
What we stand for
Our values
Heritage, Worn Daily
We do not put craft in a museum. We design jamdani, muslin and block print to live in everyday wardrobes — at the office, the wedding, the chai stall.
Fair to the Maker
Every artisan is paid a living wage, on time, with the dignity their skill deserves. Craft survives only when the maker thrives.
Slow by Design
Handwoven cloth cannot be rushed. We choose small batches and natural fibres over fast, disposable fashion.
Rooted in Bangladesh
From Tangail looms to Rajshahi silk, we source, weave and finish at home — keeping the value of Bangladeshi craft in Bangladeshi hands.
Wear a piece of Bengal
Discover handwoven jamdani, breathable muslin and hand-stitched kantha, made by the artisans who keep these traditions alive.
Explore the collection